Business Intelligence is most effective when it combines data derived from the market in which your business operates in (external) with data from within such as financial and operations data (internal). When combined, this data can provide a complete picture so that you can make any business decision ranging from operational to strategic – such as product positioning or pricing.
What is Business Intelligence?
Business Intelligence Solutions take many shapes and forms in todays complex business environment. Budgets are stretched and the challenges facing a business and its employees can sometimes lead to issues that start off small, but then lead to wider spread problems which can affect the very fabric of your organisation and damage both your credibility, reputation and bottom line profits.
CRI Group takes two approaches to BI solutions:
- Intelligence operations (via market research and analysis): we focus on researching the future and potential growth of your business – i.e. determine the commercial viability and potential for success in the market, analyse consumer behaviour and business trends in that market, etc.
- Investigative operations (via commercial investigations): we focus on the current status of your business – i.e. location of assets, financial information, identification of unmet needs of any market, gauge brand awareness and identity in the market, etc.)