{"id":3812,"date":"2022-01-09T10:00:09","date_gmt":"2022-01-09T10:00:09","guid":{"rendered":"https:\/\/crigroup.com\/?p=3812"},"modified":"2024-01-22T13:36:57","modified_gmt":"2024-01-22T13:36:57","slug":"brand-protection-services","status":"publish","type":"post","link":"https:\/\/crigroup.com\/ar\/brand-protection-services\/","title":{"rendered":"How to Protect Your IP with Brand Protection Investigations?"},"content":{"rendered":"
Intellectual Property (IP) is an exclusive right of the brand owner. This property<\/span>\u00a0includes intangible creations of the brand owners’ human intellect; therefore,<\/span><\/strong> the brand owners are lawful copyright or trademark owners. However, when unscrupulous individuals indulge in manufacturing and distributing counterfeit products of well-known brands, the result is the loss of sales, a tarnished brand image and erosion of brand loyalty, not to mention the ill effects of consumption by the consumer and the loss of revenue to the government. This is when Brand protection services are crucial to business integrity.<\/span><\/p>\n Counterfeiting threatens the fabric of national economies, endangers safety and frequently kills. It devalues corporate reputations, hinders investment, funds terrorism, and costs hundreds of thousands of people their livelihood annually.\u00a0<\/span>Companies and organizations face IP-related risks from a multitude of sources, namely:<\/span><\/p>\n It is important to consider the risks to your intellectual property and take the steps necessary to protect your brand. Because of the potential complexity of IP investigations you should consider consulting experts. Investigators who are specially trained to protect the brand equity and customer loyalty you’ve built by providing professional assistance in the areas of:<\/span><\/p>\n As an integral member of the ICC Counterfeiting Intelligence Bureau, CRI Group\n
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Getting help<\/span><\/h3>\n
Brand protection services can:<\/h3>\n
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